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By Petros Iosifidis

Iosifidis considers the social, political, financial and technological adjustments bobbing up from the globalization of the communications industries and assesses their effect on law and coverage.

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Each of the chapters in the first two parts serves as a theoretical introduction and a contextual element in order to enable the reader to consider trends in the development of media policy and regulation and their effects on different societies. The following part provides the empirical dimension in terms of communication policy and regulation by focusing on the approaches to the regulation of the electronic and print media adopted to date, by international organizations, the USA and the EU. In particular, the two chapters in Part III focus on supranational bodies that have transformed the rules of global communication governance.

Limitations This book analyzes policy and regulation at international level. The book draws evidence primarily from the USA, the EU (and the UK in particular). This is not just because most of the media production – particularly film and television output – that circulates globally takes place in these territories, but also because the USA and the EU cases have value to other political systems in that many of their institutional models and regulatory approaches have been adopted in developed or emerging markets.

Similarly, the rhetoric and operations of media market liberalization and reregulation, which began in the USA, the UK and other large EU countries, have been exported to the rest of the world. Most countries have for some time now been importing American and UK programme formats and shows like Pop Idol and The Apprentice. Meanwhile, the BBC provides a model for public service broadcasting across the globe. The notion of new superpowers, such as China, being exporters of culture may seem farfetched, but this may change; it was once hard to imagine India churning out Bollywood movies.

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