Download Performing Arts in a New Era by Kevin F. McCarthy, Julia Lowell, Arthur Brooks, Laura PDF

By Kevin F. McCarthy, Julia Lowell, Arthur Brooks, Laura Zakaras

An bold project in a box frequently missing serious info, the booklet additionally contains an overview of the country of knowledge at the acting arts. traits affecting advertisement and massive nonprofit organisations, midsized nonprofit groups,and smaller, community-level teams are all tested.

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Sample text

But rates of attendance and participation through the media do not vary significantly with age, after controlling for other factors—except for those over age 65. , marital status, political ideology, religion, income, and race) are generally not important after controlling for education. In addition to sociodemographic variables, the literature also examines the relationship between participation and other background factors such as arts education and exposure to the arts as a child (Bergonzi and Smith, 1996; Orend and Keegan, 1996).

It is not entirely clear what drives this education effect. More highly educated individuals are more likely than others to have been exposed to the arts by ______________ 5The rate of personal participation is not limited to the performing arts but also includes such activities as writing, painting, sewing, etc. Thus, it is not directly comparable with the attendance and media rates. All three of these rates are based on 1997 SPPA data (NEA, 1998a). , 1986; Keegan, 1987; Lemmons, 1966). 1 50 Media 45 Attending Doing Participation rate (%) 40 35 30 25 20 15 10 5 0 Opera Ballet Jazz Classical music Theater Musicals Visual arts Discipline SOURCE: NEA, Survey of Public Participation in the Arts, 1997.

In addition, continued technological advances seem certain to promote increases in arts participation both through the media and by direct involvement in creating art. The former effect will be spurred by improvements in reproduction and transmission technologies that reduce the aesthetic disadvantages of non-live performances. The latter effect could be driven by new technologies that provide new ways, such as new media art forms, for individuals to create art themselves. How these changes will affect the demand for the live performing arts is not altogether clear and may well depend upon the degree to which aesthetic versus social factors drive future demand, and the extent to which the public views recorded and live performances as substitutes.

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